Remarketing for local businesses is a marketing tool that allows you to stay in front of people who have visted your site but may not have reached out to contact you right away.
After a potential client leaves your site, targeted ads are shown to them across various other sites that they might browse like Facebook, CNN and others.
Remarketing to your new and existing customers keeps your business and services visible to them, reinforces their awareness of your local brand over other competitors, and reminds them to come back and make contact.